Political advertisements policy is backed by facebook .
Brussels: Facebook Inc. isn’t backing down on its coverage to show political advertisements, even after opponents have made changes amid concerns that tech platforms allow politicians to reevaluate misleading messages.
At a briefing to reporters in Brussels, Nick Clegg, the company’s vice president for international affairs and communications,” said Facebook wouldn’t follow its rival Twitter Inc. in shunning political advertisements from its platform. Clegg said Facebook has proven to be an’extremely important tool by which discussion is enriched’ by lending a voice.
The prior U.K. deputy prime minister added that there is’a strongly-held view from the company that it’s a legitimate use of our stage.’
Twitter at October said it would prohibit political advertisements, with the exception of some ’cause-established’ advertisements for certain issues, whereas Alphabet Inc.’s Google at November said it would seriously restrict how political advertisers could target people online. Some news outlets reported in November that Facebook was mulling changes such as to limit the degree of detail campaigns or groups may use to target voters.
Responding to the reports, Clegg said Monday it had seemed in both Twitter and Google’s changes to their ads policies and may consider improvements and developments in the future, but the’fundamental structure of our approach to permit political advertisements’ won’t change.
The Facebook executive said the decision wasn’t commercial, adding political ads would likely make up less than 0.5percent of the company’s total revenues next year.
Zuckerberg has come under fire because of his position because it means politicians cover Facebook to spread those messages to voters and can print misinformation or lies about the media. The effort of president Trump has taken advantage of the coverage by conducting ads claiming Joe Biden bribed officials.
Separately, Facebook on Monday announced a trial of a tool which will allow users to move their Facebook photos and videos starting with Google Photos. Any initiation of transports will require users to enter their password along with all information will be encrypted, Facebook said.
The announcement comes as the media giant’s information practices is from competition and solitude regulators, under scrutiny in Europe.
‘The pressure from regulators at the title of competition is to permit about a bit more to walk,’ Clegg explained, adding that making information more mobile also posed privacy dangers of their own. ‘The further you move stuff around the longer of it can get exposed and lost.